New Toy Alert: Master Kitz
We spoke with Jane Chadesh one of the co-founders of Kidzaw, the makers of Master Kitz.
Master Kitz are a brilliant new art project to help you recreate beautiful works of art after master painters. Each kit includes special tools and high-quality art supplies to set you up for success.
Kidzaw was founded last November by Jane and her business partner Michelle Talbot. Michelle has loved art since she was a child, but she never had a formal art class until college. Her passion for creativity as a child was developed independently, and she was eventually accepted into one of the world’s most prestigious art schools, Rhode Island School of Design (RISD). It was at RISD that she was really able to focus her natural talent and formally learned the trade of being a painter and illustrator.
Master Kitz began as a creative fundraising effort while volunteering on the board of her children’s preschool. Each year they would gather items to be included in gift baskets that would be auctioned off, and each year they would not get a good return on their investment.
Michelle brainstormed different fundraising tactics, and eventually developed the idea of an art auction. She designed special tools and stencils to help students make beautiful pieces of art while learning about the master painters who created them. The results were astounding and they raised over $18,000 by selling twelve kid-created paintings. It was an incredible success.
Since then, Michelle has perfected the tools and materials used in the recreation of masterworks. There are two kits to date, Vincent Van Gogh’s Starry Night and Gustav Klimt’s The Tree of Life.
Each kit is developed with a specific art lesson in mind. Starry Night focuses on expressionism, brush stroke and texture, and The Tree of Life teaches ornamentation and Art Nouveau. A brief biography and art history lesson is included in each Master Kit.
With Master Kitz, the first step makes a big impression. "Michelle creates the initial step to be really gratifying. This engages younger artists so they see it through to completion. Her goal is to give kids enough room to explore freely with enough guidance to not get frustrated," explained Jane. "The end result is always really exciting."
Michelle and Jane will soon be releasing their newest products: Monet's Waterliles in October 2011, Van Gogh's Sunflowers in February 2012 and Hokusai's The Great Wave in February 2012.
Check out these great videos by Kidzaw that demonstrate how to recreate a master painting with a Master Kit.