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ASTRA, the American Specialty Toy Retailing Association, is a non-profit organization (members include independent toy stores, toy and game manufacturers and education supply stores) dedicated to providing children with safe, quality play materials with purpose and value. Members of ASTRA work together to bring the best toys and games from the industry to you!
The Woohoo Factor was established to be an online resource abundant with articles and information about how to get the most out of your play. Topics include creative play, playing safely, and playing together. The articles are written by members of the toy industry, like toy makers and specialty toy retailers (Like us!). Not only do members work in the industry but they are also moms and dads. These passionate parents want to share all they've learned about enriching their children's play.