Provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose.
There was a time not so long ago when childhood offered the space and freedom for children to explore their world. To be curious. To be creative. To be bold. To be bored. To just . . . be. Today, our overscheduled and overstimulated children are using their imaginations less than ever. It’s a crisis in the making. And it’s why we’re committed to making products that inspire open-ended thinking and encourage kids to see new possibilities. It’s part of our bigger vision to Take Back Childhood. Because by giving children a true childhood, we give them a path to realizing their full potential!"